Micro macro structure

  Macro/micro structure:

 

. the purpose of an advert

. how do effective media products work –             context – this will help to understand the overall purpose of the advert which in turn will help to understand WHY specific media language has been used. If you know why media language has been used, then it will give you an idea of what they connote, making it easier to analyse.

 

. typical conventions – typical conventions can help to understand what meaning the advert was trying to convey, and can help to indicate the genre of media, which would help by indicating the typical target audience for this media. E.G broadsheet newspapers conventions = target audience of middle ad upper class

 

. how have these conventions and stereotypes been challenged– adds meaning to the text. Also helps to impress the values displayed from the individual advert to the brand as a whole

 

. A* - why might the producers have done this 

 

. what language techniques have been used – helps to indicate genre

 

. how effective were these techniques – if they were effective then it shows that the brand has convinced the audience and is then an example of a successful media campaign. It also gives social and cultural context (did the advert become effective because it successfully appealed to the audience, and if it did, how so?) 

 

. summative comment. -which was most persuasive

advert for beauty product

 i created an advert for nail polish using photoshop. for this advert, i decided to use the theme of summer, as the colour of the nail varnish was yellow, which i thought was a very summery colour. this is why i decided to have some cartoon flowers. these flowers also helped to make the advert seem less mature, which was helpful for me because my target audience was for 10-12 year olds, so it needed to seem more childish. 

about me

 

for this project, i used the magic eraser toolto get the perfect star and flower images. i had never used this before, and it was alot more effective than when i was trying to do it by hand! i think that this will help me alot when i am editing my NEA. it makes the editing look more professional and clean. i also learned how to cut out part of a layer.