Intertextuallity

 

I used intertextuality here in the cover line ‘The Devil Wears Stilettos’ which is a reference to the film The Devil Wears Prada. This is because the main plot of the film is centred on fashion, so I thought that this reference would be appeal to the target audience of style conscious people. This reference also reflects the zeitgeist, as the musical of The Devil Wears Prada premiered in the UK in 2024, so is culturally relevant to fans of the film who would have a preferred reading of the cover line. Furthermore, The Devil Wears Prada 2 is being released in 2026, so this further reflects the zeitgeist and cultural context. The use of my models hands to frame her face is also intertextuality, referencing a photo of Kate Bush. i thought that this would appeal to my target audience as Kate Bush has become culturally relevant to Gen Z through TikTok, and the use of her song 'Running up that Hill' in Stranger Things. the song is also featured in season 5, the finale of which releases on new years day n the UK. this therefore reflects the social and cultural context. 

photo of Kate Bush I referenced: 

I used intertextuality for the headline ‘Accidentally in love’ referencing the song by the same name. This song was created for the film ‘Shrek’, which is a widely watched and loved film for 16 - 25 year olds, who are my target audience, and is a childhood film for many of them. This therefore reflects the cultural context for my target audience, and means that a preferred reading of this headline would allow the audience to spot an Easter egg, and have more of a connection with the magazine. The headline 'Green is the new Black' also references the show 'Orange is the new Black', which is extremely popular. The show focuses on challenging stereotypes and has become a symbol of empowerment for women. Considering the primary audience for style magazines is female, this intertextuality would resonate with them. 

the headline 'Sincerely yours, Burberry' is an intertextual reference to the ending of the Breakfast Club. The film is in the majority of people's cultural consciousness, as it became a hit and a cultural lens. the headline 'Emma in Wonderland' references 'Alice in Wonderland'. this is further aligned due to the blue dress the model is wearing, which is reminiscent of Alice's blue dress in Alice in Wonderland. the live action Alice in Wonderland, directed by Tim Burton, is also extremely well known for the styling of costumes and especially Alice's blue dress, which has a gothic aesthetic. The alignment with the aesthetic reinforces the idea that Muse has an 'artsy' creative vibe, which furthers the brand identity. 

Alice's blue dress in 'Alice in Wonderland':

WEBSITE INTERTEXTUALITY

the photo in the pop up is reminiscent of this photo of Marylin Monroe. 

the intertextual reference to Marylin Monroe immediately connotes style and fashion, as Marylin Monroe is viewed in popular culture as a fashion icon, and is synonymous with high fashion and style. this therefore helps to establish synergy and brand coherence as my branding and products are synonymous with fashion

The headline 'Green is the new Black' also references the show 'Orange is the new Black', which is extremely popular. The show focuses on challenging stereotypes and has become a symbol of empowerment for women. Considering the primary audience for style magazines is female, this intertextuality would resonate with them. 

I used intertextuality here in the headline ‘The Devil Wears Prada: Prada's new lipstick debuts in honour of the devil wears prada 2’ which is a reference to the film The Devil Wears Prada. This is because the main plot of the film is centred on fashion, so I thought that this reference would be appeal to the target audience of style conscious people. This reference also reflects the zeitgeist, as the musical of The Devil Wears Prada premiered in the UK in 2024, so is culturally relevant to fans of the film who would have a preferred reading of the cover line. Furthermore, The Devil Wears Prada 2 is being released in 2026, so this further reflects the zeitgeist and cultural context.

the headline 'Emma in Wonderland' references 'Alice in Wonderland'. this is further aligned due to the blue dress the model is wearing, which is reminiscent of Alice's blue dress in Alice in Wonderland. the live action Alice in Wonderland, directed by Tim Burton, is also extremely well known for the styling of costumes and especially Alice's blue dress, which has a gothic aesthetic. The alignment with the aesthetic reinforces the idea that Muse has an 'artsy' creative vibe, which furthers the brand identity. 

Alice's blue dress: